The partnership was launched at Sylvia Agro Park in Zirobwe Town Council, Uganda. In attendance, the EzyAgric CEO, George William Luyinda, the Airtel Uganda Marketing director, Henry Njoroge, and the founder of Victoria Seeds, Ms. Josephine Okot asserted the need for improving agriculture standards by leveraging the current digital era.

Agriculture is a very big thing and we picked it because there is capital for you to this which is land and the people. We as Airtel came to this to ensure that our subscribers receive the best agronomy advice from the best and that why we chose EzyAgric.

Said  Njoroge Henry Kamau – Marketing Director, Airtel Uganda

To access the advisory services, a farmer must dial *163#, and follow prompts to subscribe. Once subscribed, you can choose to receive weekly advisory content either through the EzyAgric App for Smartphone holders or through SMS.

• Dial *163# 
• Select Airtel Cares 
• Select Agriculture 
• Select Preferred Channel to receive the Agricultural Content, i.e. (1: Receiving Via SMS. 2: receive Agricultural content via the EzyAgric App) 
• Select Preferred languages
• Select Preferred Crop 
• Select 1 to subscribe and 2 to cancel. 

If a farmer uses the EzyAgric App, free 500MBs will be sent per month for use on all in-app content. With the incentive, it becomes easier for farmers to access farming information without spending on data purchases.

At EzyAgric, we believe in creating endless farming Possibilities, and the only way to do that is through digitization of agriculture. We have all seen what digitization has done to all mega industries.

Farmers will have access to advice from a range of resources that are available through our long list of extension workers within several districts and the list of products that are available on the EzyAgric App from certified suppliers like Grainpulse, Victoria Seeds, Bukoola, East African Seeds, Naseco among others

Says George William Luyinda – The Chief Executive Officer, EzyAgric

This Advisory content includes Tips for better harvests, Weather information, weed management, pest and disease control, and post-harvest tips. All content is accessible in 6 languages, English, Runyakitara, Luganda, Luo, Lumasaba, and Lugisu as preset by the user.

The detailed crop specific advisory will include:

• Plant protection (Pest and Disease Management): Tips on Pest and Disease scouting, monitoring, IPM (Integrated Pest Management), including the use of cultural, biological, and chemical control measures against pests and diseases. 
• Plant Nutrition: crop-specific fertiliser application includes recommendable fertilisers, rates, and application methods needed at different crop cycle and watering requirement schedules. 
• Seed selection Management and planting techniques. 
• Post-Harvest handling. 
• Weather information. 
• General crop management Agronomy. 
• Direct contact with the Agronomist. 

For many years, farmers could not reach their optimum potential because of limited extension, access to seeds and lack of alignment of information on when to plant, what to plant, where to buy inputs, and at what price.

I am glad EzyAgric has been able to capitalize this and made it possible to share agronomical information to farmers through their digitized platform

Said Josephine Okot, the Founder and CEO Victoria Seeds

The EzyAgric App currently boasts with hundred of thousands of smallholder farmers in Uganda relying on the App for quality information, produce mapping, weather forecasts, and many more. Now, farmers in India will be able to benefit even more from the emergence of K+S Minireals as the App’s launch partner.

K+S Minerals & Agriculture provides premium-quality fertilizers and agronomical services worldwide including thousands of farmers across India. So, EzyAgric is leveraging the K+s user base to launch its mobile app services to all Indian farmers and further enhancing the K+S existing portfolio of services offered in India.

During the app’s launch event to India, Nikhil Yadav, the Ezygric India Product Manager Noted that the EzyAgric India App will provide crop-relates\d agronomic information, a GPS-based farm mapping tool, custom-designed fertigation schedules, and an easy to maintain farm book, among other features available to Indian farmers.

” EzyAgric’s updates on weather and news along with farming videos would be very helpful to Indian Farmers. Advisory on crop nutrition, pests and diseases is also available on the Ezy Agric India app and moving forward, we shall consistently keep adding helpful content and create more features for all users”

Also, William Luyinda, the CEO EzyAgric inked that EzyAgric digitizes agricultural value chains for smallholder farmers thereby providing more efficient access to credit, quality non-counterfeit inputs, farm management software tools, advisory services, and market linkages for produce offtake. With this model, the App has achieved solid traction in Uganda with thousands of farmers now using the App to ease their management processes.

” EzyAgric has a strong relationship with K+S by virtue of the latter’s investment in EzyAgric. When K+S highlighted its existing presence in India with a network of thousands of Indian farmers as existing clients, leveraging this farmer base to launch the EzyAgric app was an opportunity that was difficult to miss. Most Importantly, both Uganda and India are countries with a vast numbers of farmers with similar needs that the EzyAgric app can attempt to address ”

Said William Luyinda, the CEO EzyAgric

How the EzyAgric App works

As an Agritech startup, EzyAgric digitises agricultural value chains to provide better production, marketing, and financial services to farmers and agribusinesses through a mobile app. By this standard, the App has over 200,000 active smallholder famers in Uganda relying on the service’s mobile and web app platform with features like:

• Map Your Garden
• Buy Inputs
• Sell Produce
• Easy Extension
• Farm Profile
• EzyCredits

With these features, a farmer can acquire quality inputs for his garden and be able to sell his produce through the EzyAgric app. Also, the EzyCredits feature allows farmers to get security-free loans and payback later to increase a farm’s productivity. Hence, with these and many more set to be launched in the Indian market, EzyAgric will reshape farmers in the region with quality services available with an on-site delivery model.