With IDFA, apps use your usage behaviour to track your preferences and app usage habits to best serve you with the most appropriate services available. Commonly, AD providers like Google and Facebook use the IOS Identifier for Advertisers (IDFA) to show a user the most suitable ADs possible.

Now, when an app wants to use your IDFA, a popup message will show up prompting you to either Allow the App to track your iPhone apps and visited websites or Disallow it from tracking your usage behaviour. Depending on your choice, IOS will set your choice as a default for that App. Also, you can set a systemwide setting to either allow Apps to request for tracking access, or ignore all popups and allow them to automatically track your behaviour.

How you Prevent Apps from tracking you on iPhone

Populary, Facebook is known to be one of the most tracking Apps available on not just Smartphones, but also on dekstop through web browser cookies. So, with the new IOS 14.5 version, advertisers already anticipate that most users will deny tracking access for Apps like Facebook. This can be attributed to the frequent data sharing tactics by big tech making the new IOS feature a must-use for maximum privacy on iPhone. Nonetheless, here is how you can prevent apps from tracking you on iPhone.

• From your main iPhone Apps list, locate and Open Settings
• Then, scroll down and tap Privacy
• Under Privacy, locate and tap Tracking
• Then, Toggle the Allow Apps to Request to Track option ON to let Apps prompt for tracking Access
• DONE: In case you want to allow Apps to track you by default, simply swipe the option OFF

Currently, IOS developers are required to adhere to the new Apple privacy rules as a move to respect user privacy on iPhone. So, starting with IOS 14.5 you have to power to choose which Apps have the ability to track your activity and use your advertising identifier, by this, if your data is exploited by an App, it would be your fault, and not Apple’s IOS.

At the moment, the feature is still in its early development stages and may roll out in mid-2021 as leaked by WABetaInfo – a reliable WhatsApp information source. The feature was spotted in a recent WhatsApp Beta update, and it will require users to have the latest version of WhatsApp in order to transfer chats from Android to IOS and vice versa.

Once the feature is rolled out, you will be able to transfer text chats, images, video, voice notes, and all media from Android to IOS and vice versa. This means, if you often switch Smartphones from Android-based variants to the Apple league, this feature will save you from the stressful task of having to start fresh conversations in groups and individual chats.

By functionality, the feature may work in a wireless fashion which will compile a backup of your current WhatsApp information and share it over Bluetooth or a private personal hotspot from your Android to iPhone with ease. For now, WABetaInfo has not leaked further details on when we can expect to see the new WhatsApp chats transfer method.

But as compared to all leaked features in the past, WhatsApp features often take a while to leave the launchpad, and we can expect the new game-changing feature to be launched in mid-2021 for Beta testers to give it a try before a public rollout. Currently, expect to see a smooth way of transferring WhatsApp data from Android to IOS without using sophisticated Apps.