History and LifeTime International PayTV channels were rumored to see an exit route on MultiChoice’s Premium bouquet DSTV wing last month. Luckily, the pay-TV decoder service will remain with these channels after a new agreement with A+E networks has been met.
Infact, the new agreement is an extension of Multichoice’s contract with A+E that was initially slated to expire last month. The new extension has been tamed on ensuring viewers continue to watch history and LifeTime on DSTV without shifting thoughts.
This further inks that viewers won’t lose out on Lifetime programs that include the premiere of Heartbreak Island, new seasons of Married at First Sight and the upcoming series like Surviving Jeffery Epstein.
Diehard History fans will further catch new seasons of Curse of Oak Island and Forged in Fire as well as factual series such as Watergate and Rise of the Superbombs among others re-joining the list of DSTV’s popular Entertainment channels like the recently celebrated Pearl magic channel.
MultiChoice’s Take on the return of History and Lifetime
In a bid to address the recent rumor mill threads of DSTV’s miss out on History and lifeTime, MultiChoice Group’s CEO inked the brand’s commitment spree after reaching the new agreement with A+E.
“We are excited to have reached this agreement as it allows us to ensure we meet our commitment to get the best programming for our customers, based on commercial terms that make sense and provide a value for money offering to customers. We are pleased that Lifetime will also now be available to our Compact customers from Friday 1st November”Yolisa Phahle, MultiChoice Group CEO for General Entertainment.
“We appreciate our customers’ patience and feedback and have their best interests in mind as we continue to work hard to improve our entertainment offering,” Phahle continued.
“We are pleased to have agreed on a long-term renewal of our flagship brands, HISTORY and LIFETIME in Africa with our partners, DStv. As part of this renewal, the new distribution of LIFETIME in Compact presents an exciting opportunity to reach millions of new viewers with our unique programming offering,” Commented Dean Possenniskie, Managing Director A+E Networks EMEA.