After ensuring a comfortable slot for its services in the ride-hailing industry, SafeBoda has now crossed lines to ensure maximum safety for each and every road user with a first roll-out to school children in partnership with Vivo Energy Uganda.
The 2 brands launched their new campaign dubbed “Heads Up” earlier yesterday as a norm to improve safety for all school children in Uganda. In fact, the new campaign runs on a “No helmet No Boda” Motto
During the Road Safety launch held at Natete Junior School, SafeBoda’s Co-founder Ricky Rapa Thompson exclaimed the hailing giant’s take on improving road safety beyond manning safe hailing trips in Kampala.
Our company is responsible for over 50,000 daily road users, with a sizeable proportion of these being children moving to and from school. It is with this background that we are excited to partner with Vivo Energy to improve road safety of children, through increasing awareness and improving access to life-saving helmets. We call upon the general public to embrace this campaign and work with us towards making our roads safer for all
On the other hand, Vivo Energy’s Managing Director Gilbert Assi further stretched the need for collective road safety practices amidst the fact that accidents are still on a fast-rising trend with low signs of meeting eager bears anytime soon.
If Uganda is to achieve the 2030 sustainable Development Goal target of having the number of deaths and injuries from road traffic accidents by 2020, a lot more need to be done. The Head Up! Schools Road Safety initiative is our call to action. Through this, we seek to give everyone a ‘Head Up’ about the dangers of riding a boda boda without a helmet. Correct helmet use can lead to a reduction of fatal road injuries
How School Children will benefit from the new road Safety Heads Up Campaign
School Children at Natete Junior School served as the first beneficiaries of the new ‘Heads Up’ road safety campaign. Every Child received a free helmet as a sign of safer trips whenever they cruise to and from school
The Helmets branded with both SafeBoda and Vivo Energy logos come in a white finish and are available in almost all selected schools in Kampala.
However, as the two Companies__Vivo Energy and SafeBoda continue to preach their road safety message beyond just the normal road usage culture, their new campaign is an ignition of a brighter future for almost all road users in Uganda with School Children serving as the first campaign beneficiaries.