MTN Group ranked Africa’s most valuable telecommunications brand
MTN has been awarded as the most valuable telecom brand in Africa in a recent annual report by published Brand Finance, a leading independent brand valuation consultancy.
The report stated that MTN’s brand value was boosted by a solid overall performance in 2019 despite challenging economic conditions and regulatory challenges in some markets like Uganda where it had to renew its 20-year license.
Brand Finance as well recognised MTN for its continued focus on customers on top of providing high-quality services in countries it exists. In Uganda, MTN received a high-performance score award from Rhode & Schwarz in for its network quality ratings countrywide.
According to the Brand Finance CEO, David Haigh, the telecommunications group not only leveled its performance grounds in its home market, but also carries the same standard to other countries where it operates.
MTN is to be commended for its performance in its home market as well as further afield. They are increasingly recognised throughout Africa by their customers as providing high quality service, because their brand image is deeply rooted on more than just marketing campaigns
Additionally, Brand Finance acknowledged MTN’s strategy of growing revenue through data and digital while focusing on improving its overall subscriber base satisfaction rate.
In recognition for the year to year bullish positions, Brand Finance upgraded MTN’s brand strength from AAA- to AAA as a signal of continued growth and dominance as the top telecom operator in Africa.
Amidst these unprecedented times in fighting a global pandemic, MTN Group is humbled by the Brand Finance recognition and our progress in rising up through the ranks of this year’s Telecoms 150 report
In the light of the current Corona Virus Pandemic shaking the World’s biggest telecom companies to a level of 5G towers being burnt in the UK over conspiracies. The report noted that major telcos will be affected by the situation, thus all should be prepared to serve subscribers in such times.
“We have built a sound, robust and resilient organisation that can and will weather the storm before us. As a Group, we are taking the decisive steps required to persevere in our MTN spirit of togetherness and a positive, can-do attitude,” MTN CEO Rob Shutter Commented
In Uganda, the telco initiated its Lockdown strategy with Work from Home Internet bundles for customers before rolling out unlimited calls for as low as UGX 100 during movement prohibited hours (Curfew).
So, with a new top recognition award, MTN group could be destined to providing more quality services to its customers across Africa.