There is the possibility that one who is writing that content, is already published by someone in his wordings.

That idea may have been used by someone earlier. So, one can’t write the same thing again for himself.

But there is a solution for it as he can rewrite the content in his words and make it different from the other one.

This thing is called paraphrasing in which one rewrites an old content in his own words and makes it unique.

But for this purpose, it is necessary to get knowledge about that content and understand it very well.

Because without understanding, one can’t make creative content on any topic.

Is paraphrasing important for bloggers?

Bloggers use to write a lot of content on a single topic. Every time they present the old content in a new way.

They make the content unique but this can be possible for few times. Because presenting the same content differently, again and again, is not easy.

If the blogger doesn’t paraphrase his content, it is possible that google de-rank that article and not publish that.

So, paraphrasing is very important for bloggers to make their content different from the old one.

Why is paraphrasing important?

Writing the original content is always a struggle. It can take a lot of time and energy to write the content again in new words.

But when one can paraphrase the content, there is no need to begin it from scratch. He can just change the wordings of that content.

By this, his content will form a new shape with unique wordings in it that will make it completely different.

How to paraphrase content?

For paraphrasing the content, it is important that you know the meaning of every line.

You have to understand the whole content. This thing will demand struggle from the writer.

After that, the writer has to rewrite every line and make it unique from the old one. That means he is generating new content from the old one.

Paraphrasing can be done in two ways. This is up to the user which method he wants to follow to paraphrase the content.

Types of paraphrasing are described here in detail.

Types of paraphrasing

One can paraphrase his content in two ways.

• Manually
• Paraphrasing tool

1.   Manually

Changing the content manually will demand a lot of effort from the blogger. He will have to read the content thoroughly.

The main thing about paraphrasing the content manually is that one has to spend a lot of time on this.

It is also important that he understands the main theme of the content. For this, he has to read every line of the content.

While rewriting it, there are many chances of mistakes. Possibly one can make an error in the grammar.

The other thing is that he can write the same lines again, which can cause trouble while publishing.

2.   Paraphrasing tool

Using an online paraphrasing tool can save the person from reading the whole content.

He will upload the content in the box, and it will automatically change the wordings of that whole content.

This can save the time and effort of a user as he can perform his task more efficiently.

Are online paraphrasing tools best for bloggers?

Bloggers have to make their content unique every time. But they also have to save their time.

For this purpose, paraphrasing tools are best for them as it automatically provides them the results without any effort.

AI is used in these tools. The algorithm in these tools is designed in a unique way that they can read and understand any content.

After that, they can change each word without changing its meaning.

How does the paraphrasing tool work?

The paraphrasing tools are very easy to use and can paraphrase the content uniquely.

The user has to upload his content in the paraphrasing tool. AI is used in these tools that help to paraphrase the content.

When the content is uploaded, the AI reads every line of it and understands it. Then it takes out the most effective words that can be changed there.

The paraphrasing tool replaces the specific words and phrases and uses some other words there.

The main thing about these tools is that they don’t change the meaning of the content.

So, one can paraphrase the whole content in a very short time.

Are paraphrasing tools safe to use?

Paraphrasing tools are very safe to use. These tools change the whole structure of content quite easily.

Sometimes users may have doubts about plagiarism. As plagiarism can cause trouble for them so they try to keep away from it.

But these tools are quite secure in this sense. They read each word of the article and make changes there.

So, the possibility of plagiarism is very low while using these tools. They remove the plagiarized content from the article.

One more facility that these tools provide to the users is that the AI used in these tools check for grammar mistakes.

It takes out the grammar mistakes and highlights them for correction.

Some best paraphrasing tools

Many online paraphrasing tools help bloggers to rewrite their content.

But all of them are not perfect to use as they can make only little changes in the content that is not helpful in any sense.

The best-paraphrased content is one in which every line is changed from the original one. So here we will tell you the brand name of some best tools.

These tools can help the users to get a unique content as he demands.

• Prespostseo.com
• Check-plagiarism
• Editpad.org
• Articlerewriter.website
• Paraphrase.io

  These are the top tools to use as they can paraphrase the content in the best way. These tools are user-friendly and SEO-friendly.

  One can feel secure while using these tools as they paraphrase the content without plagiarism.

Conclusion

It is very tough for bloggers to rephrase their content. This can demand a lot of hard work.

But the modern time demands smart work instead of hard work. So, these online paraphrasing tools are best for smart working.

These tools save the time of their users and perform the work efficiently. One can boost up his work by using these tools.

These tools provide extra results in less time with no error.

The conference will bring together key stakeholders from government, civil society, academia, and the media for an exchange on the state and impact of social media in society. From 25th – 26th August 2021, the 2021 Uganda Social Media Conference will be hosted at Kampala Sheraton Hotel and will be virtually available to registered guests.

By trend, the outbreak of the COVID-19 pandemic in Uganda in March 2020 made Social Media applications namely Twitter, Facebook, and Instagram more popular than ever before. These platforms grew to become the major communication tools driving conversations about government policies, current affairs, activism, and most of all interpersonal communications. 

In January 2021, social media tools turned into the main mobilization and campaigning means for the much anticipated Presidential elections with most youth advocating for new governance in the next 5 years. Previously, crowds and physical campaigns were banned due to COVID19 spikes and Social media turned out to be the most effective tool to reach voters.

In reference to the growing influence of social media, the conference will provide a unique platform for theorizing, dialoguing, and engaging on how the growing relevance of social media shapes social, political interactions and changes the way we access information. 

“With this conference, we aim to bring together academics, policy-makers, industry professionals, and civil society activists to discuss the role of social media in Africa and globally, mobile technology, big data, and digital innovation,”

said Anna Reismann KAS Country Director for Uganda. 

“The conference aims to promote the exchange of ideas, networking, and collaboration on the topics of citizen engagement, political campaigning, misinformation, political polarization, populism, e-government, smart cities, and other emerging topics,” she added. 

The 2021 Uganda Social Media Conference will run under the theme “Digital democracy in a Post Pandemic Era”, highlighting how Social Media has facilitated citizen journalism, Elections in Africa, its impact on mental health among many other topics. 

Also, key among the topics that will be covered at the conference will be how to tackle the emerging digital threats including extremism, trafficking, Radicalization, and the crisis of state surveillance, digital privacy, and data protection. 

Additionally, Internet shutdowns by African governments will also be a topic to be covered with a major focus on the continued ban of Facebook since January 2021, Internet restrictions in Tanzania, and the current Twitter ban in Nigeria. With the Gig economy currently a major source of income for unemployed youths in urban centers, these bans have widened the unemployment gap making life hard for Netizens.

Since the conference will be hosted virtually, delegates will be required to sign up/register to attend online through assigned KAS Uganda registration portals. The event will also be broadcast live on KAS Uganda’s social media channels and selected partner TV stations.

Well, the new Microsoft Teams approach fits well as another Instant messaging platform available on mobile and on the web. In a blog post, the company confirms that Teams is switching from a work communications platform to a more personal platform to encourage daily user to user conversations.

Among the new features tagged to the new Microsoft Teams shake-up, personal chatting with contacts, creating to-do lists, scheduling events, and group video calls, stand out as those that will excite users into opting for Teams as a secure and reliable messaging alternative.

But unlike other instant messaging platforms, to add contacts on Microsoft teams, you can either use an email ID or a mobile phone number to start a conversation on the platform. If a user doesn’t have Microsoft Teams installed, they’ll receive an SMS message inviting them to signup and install the application.

With video calling, users can make personal video calls for free for 24hours while group calls can be hosted for 60 minutes with 100 participants. In respect to the COVID19 pandemic, you can host group video calls for free for 24hours with 300 participants even when Microsoft announced that the upgrade is timely and may be suspended by the end of 2021.

According to a Press brief shared by Microsoft, the company identified 3 pillars that can help build strong foundations for a digital economy in the West African country. The 3 Pillars include connectivity, skilling, and digital transformation. If put into action, these will help the country become one of the most digital-first economies by creating jobs and putting technology to work as the Microsoft President confirmed.

“We believe in the future of Nigeria, and we are excited as a company to add to our investments. Together, we have an enormous opportunity to put technology to work, create jobs, to foster the technology ecosystem across Nigeria, and to use technology to preserve the best of the past and take us into the future.”

Said Brad Smith, Microsoft President

In light of the current COVID19 Pandemic, the Nigeria Internet penetration rate is estimated at 50% of the total population, and as per Microsoft’s brief, the pandemic has increased the pace of digitalization in the country. But according to the technology company, much more need to be done to empower citizens to take advantage of the opportunities of a digital economy.

As per the new partnership, Micorosft plans to roll out its Airband high-speed internet connectivity service that was developed to reach underserved communities around the world in a fashion similar to Space X’s Starlink and One Web’s Satellite broadband solutions. The technology is cheaper and faster to deploy than fiber optic connections with extra mileage to travel longer distances.

Now, Microsoft’s Airband team will work closely with local partners in Nigeria to improve broadband connectivity in underserved communities across 6 regions of the country. Additionally, the Microsoft team will further assist in the design and implementation of hyper-scale cloud services.

Also, 5 Million People will be skilled by Microsoft over the next 3 years as part of the new partnership with the Nigerian Government. To achieve the training mark, the company confirms that it will need 1,700 trainers who provide blended online and in-person training courses. On top of that, the Nigerian Government will also be given the tools to digitally transform skilling, education, and employment methods with a target of creating over 27,000 digital jobs for the population.

“We are setting ourselves a big goal, to bring access to digital skills to five million people in Nigeria over the next three years, But this is not something we can do by ourselves. We will equip master trainers and, along with them, are committed to creating thousands of new jobs.”

Continued Smith

So, starting 2021, Microsoft and the Nigerian Government will work hand in hand to digitally transform the country and create more jobs for the general population. In a like manner, the Technology company could soon partner with another African country to increase the uptake of its programs and further extend its Airband Internet service.

Similar to the existing Huawei ICT Academy curriculum that has been in existence for over 3 years in Uganda at public universities like Makerere University, Mbarara, MUBS, Gulu, Muni, Busitema, and many others. The new courses are free to all registered learners and come with a certificate of completion at the end of the course.

According to Huawei Uganda, the new courses can be accessed online and will be instructor-led in order to simulate the best in-classroom conditions for all students no matter their education level. Upon completion of any course, students will be able to certify for an internationally recognized certificate under the Huawei Certified ICT Associate (HCIA) suite.

Among the courses that will be led by instructors from Uganda’s top universities include Cloud Computing, ICT Security, Artificial Intelligence (AI), Internet of Things (IoT), Wireless Local Area Networks (WLAN), 5G, Cloud services, Data Communications, Big Data, and Data Center Facility Management.

However, the courses require initial registration for all students in order to provide a paced environment and access to course schedules. Also, online classes will start on 3^rd May 2021 and end on 24^th June 2021 with early registration as a key to early enrollment to the available schedule for all HCIA courses.

In a bid to favour learner schedules, all courses have morning and evening sessions from which students can choose from. Additionally, all sessions are instructor-led with every class involving live interactive sessions between students and lecturers.

However, in order to enroll in any given course, a student must sign up through the respective course’s registration link for fast approval, enrollment, and gain instant access to the course program as uploaded by the respective instructors.

During a course’s duration, students will have access to e-learning materials and live simulators like virtual routers, switches, network masts, and servers. Upon completion of a course, students will be able to certify under the HCIA certification system for internationally recognized certificates similar to those offered by Amazon, Cisco, Juniper, Microsoft, Google, and the Linux Professional Institute.

With no education background limitations, any Ugandan citizen can apply for enrollment into any of the listed free Huawei courses, and upon approval, no physical meetings with instructors will be required for all students, but instead, a stable internet connection will be necessary to attend all virtual classes from 3^rd May – 24^th June 2021.

However, the more technology advances, it’s the more development follows the same path attracting climate change as a key dangerous effect to the future. And so, Huawei’s vice president and president of the digital power line has shared light on the future trends of digital power in line with carbon neutrality.

According to Zhou, carbon neutrality is a top priority across the world today and it’s important to upgrade the energy infrastructure from fossil to renewable energy. Current world efforts are tied together under the Paris agreement which is a legally binding treaty on climate change with participation of over 110 countries.

All countries under the Parios agreement have committed themselves to carbon neutrality or to achieve zero carbon dioxide emission by balancing emissions in their atmospheres. And so, with energy as the root foundation of digital infrastructure, the entire ecosystem needs to give top priority to investment in digital energy infrastructure as the foundation for a digital world.

According to Huawei, the top 10 trends of digital power are centered around power digitalization, green energy for all, among other trends presented by Dr. Fang Liangzhou –– the Vice President and CMO of Huawei digital power product line, and these include:

• Power Digitalization
• Green Energy for All
• Comprehensive and Smart Energy
• Efficient E2E Architecture
• AI Boost
• Simple and Convergent
• Intelligent ESS
• Autonomous Driving
• Super-Fast Charging
• Safe and Reliable

Energy digitalization is an inevitable futuristic trend with Innovative integration of digital and energy technologies enabling intelligent management of power generation, power transmission, power distribution, power storage, and power consumption improving energy efficiency.

In terms of AI, Huawei forecasts AI to be widely applied in the energy field and will replace experts’ functions enabling independent system collaboration. With the increased advancement of technology, AI continues to showcase its stand as a trend to follow for cross-industrial implementation.

World wide, Data centers apply AI to adjust parameters to reduce power usage effectiveness (PUE). Intelligent staggering, charging, and discharging of battery based on peak-valley tariffs of electricity grids to save the electricity bill. For smart electric power, big data and AI can be used to warn about battery statuses 24 hours in advance.

“Digital Power will move towards Simple and Convergent network, including architecture convergent, simplified form and prefabricated modules. Energy devices will become compact, lightweight, and modularized.

For example; multi-power systems are integrated into a unified power system. Sites are becoming smaller and smaller, and having transitioned from indoor to Outdoor Cabinets and Outdoor to blade power supplies. And prefabricated modular construction mode is generally used for data centers.”

Dr. Fang Liangzhou explained

Apart from this, as the energy industry gradually transforms to digitalization, the traditional manual O&M mode will be changed, and the energy network O&M will achieve autonomous driving. This can be seen with evolving manufactures like Tesla, Ford, Toyota that continue to showcase self driving in real world sense.

Also, traditional energy systems will be changed from Silo architecture and isolated management to comprehensive smart management, achieving the goal of E2E collaboration including power generation, power distribution, transformation, and consumption.

By energy storage, common lithium batteries will evolve into an intelligent energy storage system (ESS) which will maximize the battery potential. More so, people will be able to enjoy super-fast charging everywhere, car owners will be able to charge vehicles in record times of less than 10 minutes providing a great experience to end users.

Hence, the future of digital power is embedded in evolving fast systems highly dependable on hardware reliability, software security, system resilience, security, privacy, reliability, and availability will become essential requirements.

As a new partner set to skill talent under the program, Ubinufu will extend its well-known niche in professional mobile and web development to nurture youth.

The company is a software development firm based in Uganda, and has for long delivered innovative, personalized, and fully functional solutions to deliver client value and satisfaction.

Well, the youth skilling program will focus on ICT skills that will drive the co-creation of innovative digital products and solutions to solve community problems in education, youth empowerment, health, and agriculture sectors.

With ICT built on foundations of problem-solving, the program comes in a timeframe where the COVID19 Pandemic has demonstrated immense need for digitalized systems in-order for businesses and communities to continue operations with the new normal.

Currently, youth under the age of 25 account for 77% of Uganda’s total population with a majority of them unemployed. And So, the new youth skilling program targets youth in SMEs, University and enthusiasts who would prefer to innovate in their respective communities using technology.

During the Program launch yesterday, Wim Vanhelleuptte, the MTN Uganda Chief Executive Officer marked the program as one of the many initiatives that the telco has put in place to enable youth tap into the limitless possibilities of the 4^th Industrial revolution.

“Since they are the majority, the youth are a big and essential component in the country’s growth and development. That is why we as MTN have chosen to involve them to stimulate local innovation, which in turn will help youth create gainful employment opportunities through community transforming innovations as we enter the new era of the Fourth Industrial Revolution,”

said Wim Vanhelleputte

Additionally, Brian Ssennoga – the team lead at Ubunifu systems commended the Yello camp for starting the initiative of skilling ICT talent in Uganda, and confirmed that the skills program will be transformational.

“This is a great initiative, we a thankful to be partnering on with MTN on this great initiative.  The program will powersport a new way to innovate especially the commitment to prioritize Digital for Good and access to ICT for Good Knowledge. This program will tailor to a diverse youthful audience providing them with knowledge, skills, and experiences to support building collaborative local solutions that align to the Foundation’s work in Uganda.”  

Said Brian Ssennoga the Team lead Ubunifu systems.

In light of the program’s runtime period, MTN Uganda targets 100 beneficiaries with a mission of inspiring and empowering them towards harnessing practical application of innovative ICT solutions in their communities.

Just like the campaign’s previous campaigns including the Open API challenge that saw startup owners dash with millions in prizes, the telco will invite applications from youthful innovators with training scheduled to start next year.

Henceforth, qualifying participants will receive free training to develop solutions, then, a prize pool will be awarded to the best solutions as a signal of encouraging the growth of their solutions across several communities in Uganda.

Since 2004, Facebook has taken a leap into the Digital ADs space with a bullish lead as the easiest platform to twinkle for swift AD deployment. It’s by this standard that Digital Marketers consider it the most efficient for Businesses.

In light of the current COVID 19 Pandemic, Technology has become an indispensable part of society with Social Media acting as a spicer to Internet addiction. By this fashion, several businesses have embraced Facebook and Digital ADs to widen their audiences from just physical availability, but should you jump on the Wagon? We find out.

How Facebook Ads can help your Business grow

Facebook ADs are a form of advertisement created by Business Pages on the Blue Platform to serve to assigned audiences based on user activity, demographics, profile information, browsing preferences, and devices.

Each time before you diving into creating a Facebook AD, it is imperative for you to consider your goals, objectives, target audience, overall budget, creatives, and schedule for your desired AD.

Once your goals and objectives are described which could be: Page likes, In-store visits, More Website Visitors, webinar registrations, App Installs, Job Postings, or Business Calls and Messages. Facebook then allows you to craft and upload AD Creatives in-line with your goal.

AD Creatives consist of Graphics (Video/Images) and Text. Once propagated, you can then choose a target audience based on user demographics, profile information, and browsing behavior. This alone would help your business target and re-target old new customers.

In the case of Web visits, you should install Facebook Pixel –– a form of analytics code that records your conversions from YouTube to optimize and build audiences for future AD placements and run remarketing campaigns.

So, with flexible audience segmentation –– choosing your ideal target audience that will see your Facebook ADs. As an advertiser, you can further upload existing customer data based on presented parameters to further strict your audience for better results.

Next up, once you choose your daily and overall Budget for your ADs to run. Facebook only gets to charge you if and only if your target users perform actions inline with your campaign goal. This could be more in-store location inquires, business calls and messages, more website visits, or simply impression-based awareness.

Hence, results will vary based on AD clicks, engagements, frequency, impressions count, and direct conversions based on your described goal. Therefore, you overall AD Spend is deducted based on user actions towards your campaign which is important for your business and helps realize more Returns on AD Spend (ROAS)

Why Facebook Ads anyway?

Currently, Facebook lies 5th on the list of the fastest-growing social media platforms in the World behind TikTok which leads the pack, Snapchat, YouTube, and WhatsApp. This can be attributed to the rise in data-commerce accusations along with niche features on platforms like TikTok.

But still, Facebook serves as the biggest social media platform in the world with over 2.7Billion monthly users as per results from the 2nd quarter of 2020. So, this makes Facebook a perfect platform to advertise-on in coalition with other search and Display providers like Bing, YouTube, and Google.

Additionally, the platform is one of the most cost-effective advertising portals with many AD formats and options available for pages just like other Digital AD platforms like Yahoo, Google Ads, and YouTube Video Ads.

Hence, with a minimum budget mark at $1 (Approx UGX 3,600) per day, Facebook is an ideal platform any advertiser or business can leverage with ease and maximize their Return on Investment (ROI) on top of loyal customer leads.

According to a report by GSMA, the Pandemic has upended People’s lives, health, and general business flow. At the moment, people are relying on eCommerce portals and tech startups to adapt to new ways of life.

“In this unprecedented situation, people are quickly adapting to innovative ways of connecting and doing business empowered by connectivity, and digital transformation is no longer just a question but an action for many industries,” the report said. 

In China, mobile operators have taken the mantle to respond to Pandemic queries and ensured smooth communication during health emergencies by improving their 4G/5G coverage maps. In Uganda, telcos have made their offers more affordable on top donating to the COVID19 task force.

The report mentioned that during the construction of two new hospitals in China to treat COVID-19 patients, mobile operators including China Telecom and China Mobile worked with Huawei to swiftly deploy 4G/5G communication networks resulting in full-time mobile coverage for the hospitals.

The deployment of 4G/5G networks also assisted with remote consultation and telemedicine. Mobile operators were able to construct up to eight 4G/5G network sites in less than 30 hours following the construction of the hospitals. 

The high-quality 4G/5G networks have ensured smooth and uninterrupted communication services in China and provided strong support for the mission-critical response efforts in China during COVID-19 pandemic

The Report read

In African countries like Uganda, Nigeria, and South Africa, information and digital channels are at the forefront of ensuring that social and physical distancing measures are observed. 

South Africa’s health minister Dr. Zweli Mkhize recently spoke about the importance of technological innovation in tackling the virus while receiving Huawei Cloud, Artificial Intelligence (AI) diagnostic systems and four thermal scanning systems. 

This Al-empowered diagnosis tool assists medical worker to ascertain if someone has COVID – 19. The accuracy for this tool is over 98 percent with CT scan review times reduced by over 80%.

Ghana also found ICTs as a powerful weapon in the fight against COVID-19. Vice President, Dr. Mahamudu Bawumia this month launched an app designed to help in tracing people who have come into contact with COVID-19 positive individuals and link them to health professionals for urgent action to be taken. 

All in All, the COVID-19 Pandemic has opened new digital opportunities, but the contribution of mobile network operators towards paving way for new measures has iced mass awareness and in return improved population behavior to the current Pandemic period that has resulted into periodic lockdowns.

In the light of Social media marketing, your business can utilize new content development angles and to build a loyal customer base as part of your communications plan. More so, continued customer research and feedback would be sparked with proper use of this communication channel.

Marketing wise, developing new channels to reach new customers based on their intent and behavior towards businesses like yours can easily boost your overall sales and customer conversions. With a tip on the regular digital path, here a 7 proven ways to keep your brand’s marketing and communications flow active.

1.     Talk About The Positive Work Your Brand Is Doing During This Crisis: Have you recently given a donation towards COVID-19 efforts? You can share a brief press release with some photos to the media or share an online post so that your internal and external stakeholders who bond with the brand can be informed about it. 

2.     Brush Up Your Teams Skills: Use this downtime to boost your teams marketing communications capabilities. With less activity keeping your team busy, you can run an online training program for your team and equip them with the necessary skills and competencies to be used in the future once this crisis is over.

3.     Build Your Online & Offline Marketing Communications Muscle: Now is the best time to work on your marketing communications collateral. Whether it is your website, company profile, product offering brochure or service offering, there is no better time than now to refresh it. 

4.     Customer Feedback & Research: This could be a perfect time to find out what your customers and the market thinks about your brand. This strategic marketing investment can help your business adapt quickly to changing customer demands post COVID-19.

5.     Create & Review Your Strategic Marketing Communication Plans: It is best to work on something critical when there is not much happening around you. Take some time to review your strategic marketing communication plans in light of the fact that things will not be the same again.

6.     Develop New Marketing Products and Delivery Channels: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. What new products or delivery channels can your team come up with during this time? 

7.     Communicate: Yes. Your customers and key stakeholders need to hear from you. Marketing communications is one of those operations that can keep running even when other departments are not.

By applying the above methods, you can easily keep your brand’s marketing plan active amidst the current Corona Virus Pandemic period. Given the fact that no direct timeframe has been anticipated when normal business will shine again, keeping your business activities alive will require good practices to continue with an upward trend.

Editor’s Note: The above article’s Tips are provided by Capital One Group__A Marketing and Professional Communications agency in Kampala, Uganda